Ideal Clients & Target Markets

In business, you often hear the term ‘ideal client.’  If you’ve often wondered what exactly an ideal client was and how to find one, read on.

One of the first things you want to do when you set out to do marketing is determine your target market.  A target market, for those who are unfamiliar with the term, is the group of people you plan to market your services to.  The more specific you are, the more successful you will be.

The reason you want to do this is because you can target your services, your writing and your marketing efforts to one group of people.  A lot of virtual assistants don’t target a specific market but as the industry becomes more and more saturated with VAs, it’s going to be important for VAs to get specific and choose a target market.